Brand Identity
Branding a mobile nightclub from the ground up
Some startups begin with a business plan. Others begin with an old food truck and a big idea.
Disco Go is a new Danish startup founded by a group of young entrepreneurs with a passion for electronic music and unforgettable events. Instead of serving burgers, they transformed a former food truck into a fully mobile nightclub, bringing professional DJs, sound systems, lighting and an energetic atmosphere directly to private parties, festivals and corporate events.
Their vision was simple. Bring the party to the people.
To support that vision, they needed a visual identity that felt as unique as the concept itself.
The logo was inspired by retro disco aesthetics, blending vintage typography with a modern Scandinavian look. Throughout the design process we explored numerous concepts, colour palettes and typographic directions before refining the identity into a logo that matched the brand kit the founders had envisioned. The final result captures both nostalgia and the vibrant energy of today’s electronic music scene.
The branding was designed to work across everything from social media and event posters to merchandise, vehicle graphics and the company’s future website. The goal was to create a memorable identity that people instantly associate with music, movement and great experiences.
Disco Go proves that a strong brand is more than a logo. It is a story people remember.
Project Images
Services provided
• Logo Design
• Brand Identity
• Typography
• Colour Palette
• Social Media Assets
• Brand Guidelines
• Digital Design
Need a brand that people remember?
Whether you’re launching a startup, opening a restaurant or building the next big event company, I design visual identities that help businesses stand out from day one.
Let’s build something unforgettable.
